Retailers are Reinventing Packaging Through Their Private Label
Private label package design has evolved into one of the most persuasive tools to increase sales. From innovative designs to convenient package materials, retailers are using packaging to be more relevant to today’s shopper. News anchor Judith Kolenburg offers an update on the latest packaging trends and retailers leading the way. Meanwhile, Pascal Kuipers reports on Lidl’s online ambitions and Hans Kraak offers insights on a new trend, Mood Foods, which may lead to many new opportunities for private label. Click here to download video.