Big Data, Big Challenge
What you do. Who you are. It’s Big Data and retailers are integrating the growing amount of consumer information they receive in their commercial strategy. Join news anchor Judith Kolenburg as she offers insight into what some supermarket chains are doing and the challenges that lay ahead. Meanwhile Pascal Kuipers takes a look at Too Good To Go, a new app that is tackling food waste and Hans Kraak reports on tried-and-true technique to attract consumers: sensory marketing. Click here to download video.