Opportunities in Central and Eastern Europe

Private label has experienced strong growth in Central and Eastern Europe over the past 10 years, according to Nielsen data. News anchor Judith Kolenburg takes a look at the retail landscape and opportunities for private label manufacturers. Meryl Perrot provides an update on the organic trend and the production challenges it faces after its “corona boost.” Meanwhile, Hans Kraak reports on new consumer shopping patterns and what some retailers are doing to induce renewed customer loyalty. Available in English only. Click here to download video.

Executive Education Programme, 26-27 October 2021

PLMA’s Executive Education Programme includes lectures and interactive sessions, designed for both manufacturers and retailers. The curriculum covers what executives need to know about private label: private label strategy, manufacturer-retailer relations, new product development, consumer trends, marketing and e-commerce. For more information, please contact PLMA International Council at info@plma.nl or call +31 20 575 3032.

Staying Ahead of the Game

Even though private label share was strong in Europe in 2020, the time continues for retailers and manufacturers to show even greater innovation in private label and further strengthen their position. Host Edgar Elzerman speaks with Delfim dos Santos, Daymon’s vice president of Europe & Asia Pacific, about opportunities for the industry. Available in English only. Click here to download video.

Private Label Analysis in Europe 

What are the latest developments of private label and FMCG in Europe? Research firm Nielsen IQ analyzes countries and categories, and gives an outlook for the years ahead. For more details on the latest private label data, go to plmainternational.com/yearbook. Available in English only, Click here to download video.