The online grocery sector in Europe is undergoing rapid change, driven by evolving consumer behavior, technology, and post-pandemic retail trends. Malcolm Pinkerton, global head of Retail Insights at Kantar, highlights strong growth fueled by convenience, AI, and digital innovation. He notes that AI enhances personalization and efficiency, while also shifting power to consumers. Pinkerton emphasizes the rising importance of private labels, which offer value and flexibility, reshaping shopping habits and driving online basket growth. Click here to download video.