Tech giants like Microsoft and Google are increasingly partnering their way into the grocery business. What is driving retailers to seek their expertise? News anchor Judith Kolenburg reports on these new type of alliances while co-anchor Edgar Elzerman tackles the concept of O-2-O and what it means for retailing in Europe. Meanwhile, commentator Pascal Kuipers reveals how “wonky” could well be the new normal in supermarkets’ produce. Click here to download video.