Private Label Sales Hit New Record in 2023
Private label accounted for 54% of the total grocery market growth in 2023, with sales reaching €340 billion in Europe, an all-time record. Judith Kolenburg shares the highlights of NielsenIQ’s latest data compiled in PLMA’s International Private Label Yearbook. Meanwhile, one category of the grocery sector – organics – is under pressure. Pascal Kuipers explains how farmers are finding themselves caught between strict European environmental legislation and shoppers’ tight budgets. Click here to download video.