To stay relevant and align with the evolving needs of consumers, companies need to innovate. Marielle Bordewijk, founder of innovation agency Food By Design, shares her method to fuel inspiration and innovation in flavours, packaging formats and more. Bordewijk stresses that innovation not only means creating novel products, but also acknowledging traditions and values from the past. Likewise, innovation shouldn’t translate into drastic changes, as products that are too unfamiliar or high-tech may not be well-received by consumers. Click here to download video.