Rema 1000 is the leading soft-discount chain in Norway and Denmark. It has built a successful business model by franchising its stores. Tore Høylie, head of innovation and own brand at REMA 1000, addresses how franchising benefits the franchisee, franchiser - and customer. Høylie also outlines other key elements of the retailer’s winning formula, including social responsibility and owning a part of private label production. Click here to download video.